CRM Pricing for Agencies: 2026 Cost Comparison
📋 Pricing Summary
- Free options: HubSpot Free, Zoho Free (3 users)
- Best value: Zoho at $14-40/user/month
- Best features: HubSpot at $15-120/user/month
- 5-person agency: Expect $150-500/month total
CRM Pricing Comparison Table
| CRM | Free Plan | Starter Plan | Professional | Enterprise |
|---|---|---|---|---|
| HubSpot | ✅ Free tier | $15/user/mo | $20/user/mo | $120/user/mo |
| Salesforce | ❌ None | $25/user/mo | $75/user/mo | $150/user/mo |
| Pipedrive | 14-day trial | $15/user/mo | $29/user/mo | $99/user/mo |
| Zoho CRM | ✅ 3 users free | $14/user/mo | $40/user/mo | $52/user/mo |
| Freshsales | ✅ Free tier | $15/user/mo | $39/user/mo | $69/user/mo |
| ActiveCampaign | 14-day trial | $29/user/mo | $49/user/mo | $149/user/mo |
Note: Prices are approximate per user, billed annually. Monthly billing costs 10-20% more.
Detailed CRM Pricing Breakdown
HubSpot CRM Pricing
HubSpot offers a generous free plan with paid tiers for advanced features:
- Free CRM: Unlimited users, basic features, 1M contacts
- Starter ($15/user/mo): Simple automation, removal of HubSpot branding
- Professional ($20/user/mo): Marketing automation, custom reporting
- Enterprise ($120/user/mo): Advanced automation, custom objects, sandboxes
Note: HubSpot's pricing is complex. Some features require purchasing "Hubs" (Marketing, Sales, Service) separately.
Salesforce Pricing
Salesforce pricing is per user with significant feature jumps between tiers:
- Essentials ($25/user/mo): Basic CRM, up to 2 users
- Professional ($75/user/mo): Full CRM, workflow automation
- Enterprise ($150/user/mo): Advanced customization, API access
- Unlimited ($300/user/mo): Full suite, unlimited customizations
Warning: Salesforce implementation often requires consultants ($5,000-50,000+).
Pipedrive Pricing
Pipedrive has straightforward pricing with no free plan:
- Essential ($15/user/mo): Basic pipeline
- Advanced ($29/user/mo): Email tracking, custom fields
- Professional ($44/user/mo): Advanced reporting, team features
- Enterprise ($99/user/mo): Unlimited features, dedicated support
Zoho CRM Pricing
Zoho offers the best value for budget-conscious agencies:
- Free: Up to 3 users, basic features
- Standard ($14/user/mo): Rules, custom reports
- Professional ($40/user/mo): Automation, Canvas
- Enterprise ($52/user/mo): Advanced customization
Monthly Cost by Agency Size
| Agency Size | HubSpot | Salesforce | Pipedrive | Zoho |
|---|---|---|---|---|
| 1-3 users | Free-$45/mo | $75/mo | $45/mo | Free |
| 5 users | $75-100/mo | $125-375/mo | $75-220/mo | $70-260/mo |
| 10 users | $150-200/mo | $250-750/mo | $150-440/mo | $140-520/mo |
| 20 users | $300-400/mo | $500-1,500/mo | $300-880/mo | $280-1,040/mo |
Recommendations by Agency Size
Solo Agency (1 user)
Best choice: HubSpot Free or Zoho Free
- Both offer generous free tiers
- HubSpot has better marketing features
- Zoho has better general CRM features free
Small Agency (2-5 users)
Best choice: HubSpot Starter or Pipedrive Essential
- HubSpot: $75-100/month for 5 users
- Pipedrive: $75/month for 5 users
- Both good for basic CRM needs
Mid-sized Agency (5-20 users)
Best choice: HubSpot Professional or Zoho Professional
- HubSpot: $100-400/month depending on features
- Zoho: $200-260/month for full features
- Consider Salesforce if highly customized needs
Large Agency (20+ users)
Best choice: Salesforce Enterprise or HubSpot Enterprise
- Salesforce: $3,000-6,000/month for 20 users
- HubSpot: $2,400-3,000/month for 20 users
- Budget for implementation consulting
All CRM Pricing Articles
Pricing FAQs
How much does CRM cost per user for agencies?
CRM costs range from free (HubSpot, Zoho free tiers) to $100+ per user per month. Most agencies pay $30-80 per user monthly. Expect $150-500/month for a 5-person agency depending on features needed.
What is the cheapest CRM for agencies?
HubSpot and Zoho both offer free CRM plans. Zoho allows up to 3 users free. HubSpot's free tier is more feature-rich but requires paid plans for advanced features. For paid plans, Zoho starts at $14/user/month.
Is HubSpot free CRM enough for agencies?
HubSpot's free CRM works for agencies just starting out or with simple needs. It includes contact management, deal tracking, and email tracking. You'll need paid plans for marketing automation, custom reporting, and advanced features.
Should agencies pay annually or monthly for CRM?
Annual billing saves 10-20% on most platforms. Choose annual if you're confident in your CRM choice. Start monthly when trying a new platform, then switch to annual for the discount once committed.