Brevo (Sendinblue) for E-commerce: Complete Pricing, Features & Review (2026)

Published: March 1, 2026 | Updated: March 18, 2026 | Tools Reviews Hub Team

Brevo (Sendinblue) for E-commerce:

📋 Key Takeaways

Best for: E-commerce businesses wanting affordable email + SMS marketing in one platform
Starting price: Free plan (300 emails/day) or $25/month for Starter
Recommended plan: Business ($39/month) for automation features
Integrations: Shopify, WooCommerce, BigCommerce, Magento, PrestaShop
Alternatives: Klaviyo, Mailchimp,

What is Brevo (formerly Sendinblue)?

Brevo, formerly known as Sendinblue, is an all-in-one marketing platform that combines email marketing, SMS marketing, marketing automation, and CRM capabilities. For e-commerce businesses, it offers powerful automation workflows, transactional emails, and multi-channel marketing at competitive prices compared to dedicated e-commerce platforms like Klaviyo.

Founded in 2012 and rebranded to Brevo in 2023, the platform serves over 500,000 businesses worldwide. Its key differentiator is offering both email and SMS marketing under one roof with a generous free tier that supports up to 300 emails per day indefinitely.

Quick verdict: Brevo is ideal for e-commerce businesses that want affordable email + SMS marketing without sacrificing automation features. It's particularly strong for stores just starting out (free plan) and mid-size businesses wanting multi-channel marketing. For deeper Shopify integration, compare with Klaviyo.

Brevo Pricing for E-commerce (2026)

Brevo uses a unique pricing model based on email volume rather than contact count. This can be more affordable for stores with large lists but lower sending frequency:

Plan	Emails/Month	Price/Month	Key Features
Free	300/day	$0	Unlimited contacts, basic templates
Starter	20,000	$25	No daily limit, email support
Business ⭐	20,000+	$39+	Automation, A/B testing, landing pages
BrevoPlus	Custom	Custom	Dedicated IP, priority support, SSO

SMS Pricing (Separate)

SMS Volume	Price	Per SMS (US)
400 SMS	$25	$0.0625
2,000 SMS	$99	$0.0495
10,000 SMS	$399	$0.0399

💡 Pro tip: Brevo's free plan is genuinely useful for startups. Unlike competitors that limit contacts, Brevo limits daily sends. This works well for stores building their list without paying monthly fees.

Key Features for E-commerce

📧 Email Marketing

Drag-and-drop email builder, 200+ responsive templates, product catalog integration, dynamic content blocks for personalized recommendations.

📱 SMS Marketing

Send order confirmations, shipping updates, and promotional SMS. Combined email+SMS campaigns for higher conversion rates.

🔄 Marketing Automation

Visual workflow builder for abandoned cart emails, welcome series, post-purchase follow-ups, and customer re-engagement campaigns.

🛒 E-commerce Integrations

Native integrations with Shopify, WooCommerce, BigCommerce, Magento, and PrestaShop. Sync products, orders, and customer data automatically.

📊 Analytics & Reporting

Track opens, clicks, revenue attribution, and campaign ROI. E-commerce dashboard shows revenue per email and customer lifetime value.

🎯 Segmentation

Segment by purchase history, browsing behavior, email engagement, customer lifetime value, and custom fields. Advanced filters on Business plan.

E-commerce Platform Integrations

Shopify Integration

Brevo's Shopify integration connects via the official app from the Shopify App Store:

Automatic customer sync (email, name, order history)
Product catalog sync for dynamic product blocks
Order and revenue tracking for ROI attribution
Abandoned cart automation triggers
Customer event tracking (views, purchases)

Setup time: ~20 minutes | Data sync: Real-time

WooCommerce Integration

Connect via the official Brevo for WooCommerce plugin:

Customer and order data synchronization
Product feed for recommendations
Abandoned cart tracking
Webhook events for automation triggers

Setup time: ~30 minutes | Data sync: 5-15 minute delay

Other Platforms

BigCommerce: Native app available, similar features to Shopify
Magento: Extension available, requires more technical setup
PrestaShop: Official module in PrestaShop marketplace
Custom API: REST API available for custom integrations

Pros and Cons

✅ Pros

Generous free plan (300 emails/day forever)
Email + SMS marketing in one platform
Pricing by email volume, not contacts
Good deliverability (~97% inbox placement)
Visual automation workflow builder
Multilingual support (6 languages)
Transactional email service included

❌ Cons

Free plan includes Brevo branding on emails
Limited e-commerce templates compared to Klaviyo
SMS pricing adds up quickly for large lists
Segmentation less advanced than Klaviyo
No phone support on lower-tier plans
Learning curve for automation builder

Brevo vs Competitors for E-commerce

Feature	Brevo	Klaviyo	Mailchimp	Omnisend
Free plan	300 emails/day	500 contacts	500 contacts	500 contacts
Email + SMS	Yes	Yes	Yes (add-on)	Yes
E-commerce focus	Good	Excellent	Good	Excellent
Shopify integration	Good	Excellent	Good	Excellent
5,000 contacts	$39/mo (Business)	$100/mo	$75/mo	$50/mo
10,000 contacts	$39-65/mo	$150/mo	$110/mo	$100/mo

Our take: Brevo is the most affordable option for growing stores, especially those wanting both email and SMS. Klaviyo and Omnisend offer deeper e-commerce features but cost significantly more.

ROI Analysis: Is Brevo Worth It?

For a typical e-commerce store with $50,000/month in revenue:

Monthly email revenue (avg)	$3,000 - $6,000
Brevo cost (Business, 5k contacts)	$39/month
ROI	75x - 150x

Industry Benchmarks for Brevo Users

Email open rate: 20-28% (industry avg: 18-22%)
Click-through rate: 2.5-4% (industry avg: 2-2.5%)
Revenue per email: $0.08 - $0.20 per contact per month
Abandoned cart recovery: 8-12% of abandoned carts

Cost Comparison: Brevo vs Klaviyo

For 10,000 contacts sending 40,000 emails/month:

Brevo Business: ~$65/month (unlimited contacts)
Klaviyo: $150/month
Annual savings with Brevo: ~$1,020/year

Best Use Cases for Brevo in E-commerce

1. Startup Stores (Free Plan)

For stores with under 300 daily email sends, Brevo's free plan offers unlimited contacts—perfect for building your initial list without monthly costs.

2. Multi-channel Marketers (Email + SMS)

Brevo's combined email and SMS platform eliminates the need for separate tools like Twilio or SMSBump, reducing complexity and cost.

3. International Stores

With native support for 6 languages and GDPR compliance built-in, Brevo works well for stores serving European markets.

4. Budget-Conscious Growth

Pricing by email volume rather than contacts allows stores with large lists but lower sending frequency to save significantly compared to Klaviyo.

Getting Started: Implementation Guide

Week 1: Setup & Integration

Create Brevo account (free plan available)
Install platform integration (Shopify/WooCommerce app)
Import existing contacts (CSV upload or sync)
Set up domain authentication (DKIM, SPF, Sender ID)
Create sender identity (verify your from email)

Week 2: Core Automations

Build welcome series (3-5 emails)
Set up abandoned cart automation
Create post-purchase thank you sequence
Design branded email templates
Configure product catalog sync

Week 3: Advanced Features

Add SMS to key workflows (order confirmation, shipping)
Set up customer win-back campaigns
Create VIP customer segments
Configure revenue tracking and attribution
A/B test subject lines

Week 4: Optimization

Review deliverability metrics
Analyze campaign performance
Optimize send times based on data
Clean inactive contacts
Plan ongoing content calendar

Frequently Asked Questions

Is Brevo (Sendinblue) good for e-commerce?

Yes, Brevo is excellent for e-commerce businesses. It offers email and SMS marketing in one platform, integrations with Shopify and WooCommerce, abandoned cart automation, and competitive pricing. The free plan supports up to 300 emails/day, making it ideal for startups.

How much does Brevo cost for e-commerce?

Brevo offers a free plan for up to 300 emails/day. Paid plans start at $25/month (Starter) for 20,000 emails, $39/month (Business) for advanced automation, and custom pricing for Enterprise. SMS credits are purchased separately starting at $25 for 400 SMS.

Brevo vs Klaviyo for e-commerce: which is better?

Brevo is more affordable and offers both email and SMS in one platform. Klaviyo has deeper e-commerce integration and more advanced segmentation. For budget-conscious stores or those needing SMS, Brevo wins. For pure e-commerce analytics and segmentation, Klaviyo is stronger.

Can I use Brevo with Shopify?

Yes, Brevo has an official Shopify app available in the Shopify App Store. It syncs customer data, orders, and products automatically. Setup takes about 20 minutes and works on all Brevo plans including the free tier.

Does Brevo have abandoned cart automation?

Yes, Brevo has abandoned cart automation available on Business plans and higher. You can create multi-email sequences triggered when customers add items to cart but don't complete checkout. Average recovery rate is 8-12% of abandoned carts.

What happened to Sendinblue?

Sendinblue rebranded to Brevo in May 2023. The platform, features, and pricing remain the same—only the name changed. Your Sendinblue account automatically became a Brevo account with no action required.

Final Verdict

Our Recommendation

Brevo is ideal for:

Startup stores (excellent free plan)
Businesses wanting email + SMS in one platform
Budget-conscious stores with large contact lists
International stores needing multilingual support

Consider alternatives if:

You need the deepest possible Shopify integration (try Klaviyo)
You want advanced e-commerce analytics (try )
You send very high volume and need a dedicated IP (enterprise plans)

Our rating: ⭐⭐⭐⭐ (4/5) for e-commerce

Best plan for most stores: Business ($39/month)